Michael Dlouhy - The Raw Truth

Richard Dennis
MLM Success Story

I've heard him called The White Knight of Network Marketing.

Good grief. Gag me with a spoon. I knew the man before he became "St. Michael."

We have strong disagreements. It's not personal. I've known Michael since 1997. In person, away from business, he's a charming, lovable character. Fun ... almost cartoon-like. Many people are drawn to him. Me? Michael Dlouhy often rubs me the wrong way. Let me tell you some things.

1. Michael spends 7-10 hours a week teaching his own network marketing COMPETITORS every secret he knows. He gives them FREE every tool he uses. His phone calls & e-book show them EXACTLY, step-by-step, how to take business away from him (if they can) ... and then he doesn't even charge them for the training! (You'll learn his reasoning for this in a couple minutes.)

Reminds me of the guy at the intersection with his spray bottle, dashing out at red lights, washing your windshield. Michael would probably do THAT for free, too. You don't see any other MLM "Heavy Hitter" ignore the time-tested "profit rules" of direct marketing. They'd go bankrupt. But Michael does it ... and his business and income get bigger anyway.

2. Michael's income comes from his MLM business. Yet on his conference calls, he NEVER mentions the company name. He NEVER says a product name. He trains his people to NEVER close a sale. He trains them to NEVER recruit. He tells them to NEVER promote to friends & family. And yet they move a TON of product, and they build like crazy! That can't possibly work, can it? You sure wouldn't think so. But it does.

Michael tells his motivation, how he was abused as a kid. His Aunt Honey rescued him and loved him. Connect the dots, and you realize he wants to be Aunt Honey to all these abused network marketers. Oh, brother! Wouldn't Dr. Phil have a field day with this?

If you liked "The Brady Bunch", you'll love Michael. Bright and cheery 99% of the time. Only when the subject turns to MLM "Heavy Hitters," THAT is when his blood boils. In "Success In 10 Steps", Michael catalogs every lie they've ever told. He's driven to help those who've dreamed entrepreneurial dreams, and then been fleeced & abused by the evildoers. So when he gives everything away ... it's an "in-your-face" to the Heavy Hitters.

And this leads people to picture Michael riding his white horse across the countryside, The White Knight of Network Marketing, Sir Michael of MLM.

Gag me with a spoon.

3. Michael leaves profitable MLM marketing systems on the curb if he can't use them to build others. People instantly relate to him, trust him. They're loyal. He makes relationship-building look way too easy. And he trains his people to use his e-book do the same thing.

It's great to care about people. Any reasonable person does. But the numbers say, most people fail in network marketing. The numbers say, if you bet everything on your people and they fail, then YOU are down the tubes. People are unpredictable.

But to Michael, it's all about relationships. The game wouldn't be fun to him if that wasn't his focus.

4. First time I met Michael, a few years ago, he called to ask if he could drop by. He lives 250 miles away. He'd been in my downline for years. I figured I was in for some hard sell. Instead, I got a warm, engaging storyteller. No hard sell.

Michael is an animal on the phone. He can talk from dawn to dark. However ... he's also a very good listener. That unusual combination makes him a lot of fun to talk to.

5. But he still annoyed me. He emailed and called and dropped by from time to time, letting me know that it was perfectly OK if I wanted to work with him ... OR NOT!

So it's OK if I work with him. And it's OK if I don't. That's just wonderful.

I didn't need the aggravation. Really. I didn't give a rat's ass about Michael Dlouhy. Why the heck should he care about me? And right there, THERE is my problem. I'm very curious.

Several people have told me they lost money in MLM for years before connecting with Michael. Now, they're profitable. Despite his craziness. How can that be? How can you give everything away and make a profit? I called him up. We talked for a long time. It was the start of a business relationship that has greatly benefitted both of us. I discovered there is a fascinating method to his madness.

You've heard of Plan A and Plan B? The business a person is working now is Plan A. The fallback position, if Plan A fizzles out, is Plan B. Most people don't have a Plan B.

I call what Michael does, "Plan B Recruiting". When he talks to a prospect who doesn't have a business, Michael wants to be Plan A. When he talks to a prospect who already has a business, Michael wants to be Plan B.

Michael gives away so many great, useful, business-building resources because he knows this industry. MLM companies come, go and change like crazy. When Michael builds trust with people, he's sowing the seeds for working together some day. Just because a person is in love with their Plan A company today doesn't mean they'll feel the same a month or a year or 5 years from now.

And whenever they're ready for Plan B, Michael is ready for them. Ask yourself one question: how many people do you know who stay with one MLM company their whole career?

I can't name one. Which makes this a brilliant plan. Very productive. You should use it yourself. It means - and this is really key - you NEVER argue with anyone about whose company is better. If someone is in a company, you never talk to them about yours. You just help them and help them and help them ... and you are the first person they think of when they need a Plan B ... which is almost certain to happen.

I've come to believe Michael is a networking genius. He is to relationship-building and network marketing what Muhammed Ali was to boxing, what Elvis was to rock 'n roll, what Bill Gates is to the personal computer. These kinds of people don't do things the way they're supposed to. Rules just get in the way of their creativity and obsession with their work.

It took me years to realize what annoys me about Michael. It's EXACTLY what makes him unique. Michael does not follow anyone else's rules. He's almost like a Mother Teresa, searching through the network marketing woods, looking for the orphaned, injured baby MLMer. He takes it in, bottle-feeds it and nurses it to health. In some ways, Michael is still 6 years old. He thinks every network marketer out there is Bambi, and he's got to protect them from the Hunter.

6. There have been days (I swear this is true) Michael called at 9 am to talk about some marketing idea. I can't reach him in the afternoon, because he's on the phone for an hour and a half doing a 3-way call with someone on his 74th level, who he just MUST help. At 8 pm, he's doing his nightly 1-hour training call (or 2 or 3 hours, depending on how much help his people - AND his competitors! - need). And then he emails me at 3 a.m. When the heck does he sleep?

I once asked Linda Dlouhy when her husband sleeps.

Her answer?

"He doesn't."

THIS one is personal. Why should I feel guilty about getting a good night's sleep? I don't. But some nights when I lay my head down at 1 a.m., I know that Michael is still on the phone, doing a 3-way call for someone in Singapore who has a new prospect in Australia. I do a lot of work. I get a lot done. But Michael never seems to stop. That pisses me off.

7. Michael Dlouhy couldn't legitimately "market" his way out of a paper bag. I know a thing or two about direct marketing. I was in marketing guru Jay Abraham's "Protégé" group, back in 1989. In 1990, I worked briefly with direct mail geniuses Gary Halbert & John Carlton, writing sales letters for some of Halbert's client.

In 1993, I got a call from Dr. Joel Wallach at the old "Eagle Investments" MLM. Doc asked me to help him promote his "colloidal mineral" product. I took one of Doc's old seminar audiotapes gathering dust in his closet, titled it, "Dead Doctors Don't Lie," and began promoting it. Eventually, over 250 million "Dead Doctors" tapes were circulated. It's still the benchmark against which all other network marketing promotions are measured.

In 1996, I wrote the full-page ad, "I REALLY Expected To Be Dead By Now!" This ad appeared in numerous national magazines and many direct mail packages ... along with my book, "The Strangest Nutritional Secret!" These pieces brought us a couple million dollars net over the next few years.

Michael, on the other hand, has never created ANYTHING like these pieces. All he does is call up people who have downloaded his ebook and build relationships with them. For a few, he's Plan A. For most, he's Plan B. And then he teaches them to do the same.

"Build people. People will build your business." Michael says that a lot. So instead of some mile-wide, inch-thick marketing thingy, he builds tight relationships with hundreds of people who would follow him anywhere. It's NOT direct marketing. But man! In an industry where people change companies so often, Michael understands his market and what they want better than anyone else in this business. His "Plan B" plan is the smartest thing I've ever seen anyone in MLM do.

8. Using direct marketing, I built a couple huge & profitable downlines in the 1990s. But I never built relationships. I would never, ever shoot Bambi. But I'd never give her my phone number, either. Let alone go out in the woods and search for her.

And then those companies disappeared. So did my income. I've learned a lot from Michael ... but nothing more critical than how to talk with a new person, quickly spot which of the 4 personality types that person is, and bond with them. It's an incredible skill that we now teach to everyone in Mentoring For Free.

What I have learned from Michael is that to build an MLM income that lasts, you MUST build relationships. You MUST build people. As Michael says, people join people, not companies. If your focus is on a company, or on a compensation plan, or on products, then your focus is wrong. To build a lasting long-term network marketing income, your must focus on building relationships.

I hope it doesn't take you as long to learn that lesson as it took me.

Click Here For E-Book

Awesome Network Marketing Convention, Part 2

Where was my roommate? What was happening next? How would I remember everything I was learning?

These questions were going through my head as our team headed a dinner together on the second night of my first convention. I was trying to remember names and faces, as well as where they were from. There were people from all over the USA and Canada, as well as Norway, United Kingdom, and Sweden, to name a few. All four types of personalities were evident, too.

Our group this evening was a smaller group of about 17 people who belonged to a team of 'leaders in-the-making'. One man in the group had made reservations for us at a Mexican restaurant and lead the way, walking about four or five blocks from the motel.

While we were waiting for our food, a crisp $100 bill was awarded to a young couple who had accomplished a requirement for that award, and we presented out team leader with a plaque of recognition for her leadership. Many pictures were taken and we all talked about business and life in general.

That evening I found out what happened to my roommate. She had been on her way to the airport to come to convention, when she blacked out with a stroke (TIA). Her husband took her
to the hospital for treatment, instead. I can't imagine how disappointed she was. We had all been looking forward to this event for a year. (She has a 'yellow' personality. She cares very much for other people. She was a nurse.) She had left a message on a team member's cell phone, but since she had just started using the phone, she hadn't figured out how to get messages from the phone, yet.

O.K. Now what was I to do? I admit I was thinking only of myself when I thought about the credit card bill with 4 nights of an expensive motel on it. (Even with the special rate it was expensive for me, a 'common Jane') When I had expected to share the bill with one or maybe more people, I was not sure what to do, now. I guess my 'yellow' personality was worrying about the cost of convention and not letting me enjoy and learn.

We have heard from the top to "Ask for Help". So I asked a couple of my team members if they had any ideas of what I could do. They said not to worry about it, it would be alright. They would mention it to our team leader. I imagined someone paying for my motel stay and how that would show how caring and selfless this group of people are. I could tell all about what a awesome team I have and the world would be a wonderful place... O.K. I got a bit carried away there! They are an awesome team, but that is not what happened.

The next morning, after pleading on my knees, I had the thought of asking someone that was staying alone in a room, if they wanted to room with me. Since I was on the same floor as the Presidential Suite, where we got together every night for pizza and brainstorming until the wee hours of the morning, that would save us both money and her the time of going back to a room on a different floor of the motel.

I had two people in mind to ask to room with me. When I got off the elevator, a few minutes later, I saw one of the people I had thought of. Upon telling her my situation, and asking her if she would be willing to share a room with me, she asked if I had talked to the front desk about it. I had not, yet, as I was waiting until I found someone willing to make the change. She said she snored, I said I have earplugs, besides, sometimes I talk in my sleep. She might have a friend coming in to stay too, not a problem. 'The more the merrier.'

Well, this lady is a leader, because she took the bull by the horns and made the arrangements before lunch. (She was also a 'blue' personality, very outgoing and loves to have fun.) The front desk said that she just needed to be out of her room by 2:00p.m. I went across the street to get us some lunch from the mall's food court, and she went to pack up her stuff to move.

I brought the food back and waited for her in the room. After awhile, I was beginning to think she forgot what the room number was (also a 'blue' personality trait). Sure enough, when she did arrive at the room, she told me that she had to ask our team leader what room number I was staying in. (Our team leader has a 'green' personality. She remembered details, even though I only told her once.)

We shared the room for the last two days of convention, and even shared the same name (first name only). We got to know a bit about each other and sharing the room helped us both.

It is interesting to figure out what personality each person is and it helps you to understand them and how they think. I have mentioned three of the four 'colors' of personality. The last color is 'red'. (They need to be in control.) To learn more about the four personalities, go to:

http://ddengler2.powerfulnetworkingsecrets.com


Well, that was how my immediate problem got solved, but convention wasn't over, yet.
The best is yet to come...

I want to tell you about a person who visualized and won a brand new 2008 Ford Mustang!

I will also tell you about the people who became dear friends (friends for life) in just a few days.

Awesome Network Marketing Convention, Part 1

I just attended my first business convention. It was awesome!!

I bought my reservation with an early discount. So that I wouldn't back out from going to the convention, I bought my plane ticket early, too. I asked within my team for a motel roommate and booked a room with two beds before I could change my mind.

Months passed and my business was slow to take off. I was working on personal growth and learning all I could from the leaders on my team. In the business that I am in, you can ask for help from anyone else in the business. Your up-line, side-line, even the president of the company will encourage you to believe in yourself. People who have the freedom to own their own lives are within this business.

When the time came for the convention, I was a little nervous, wondering how I would be accepted without a big down-line, only a few clients.

I needn't have worried. I got off the airplane onto the motel shuttle to find that it was full of people going to the same convention that I was going to. We shared names, where we were from, and how long we had been in this business. Instead of feeling all alone, I was part of this group.

When we got to the motel, I started looking for my roommate. She was not checked in yet, so I called one of my team. No one had seen her or heard from her yet, so I got settled in the room before going to the team leaders room.

As I walked up to the door of the presidential suite I noticed that it was propped open slightly so that anyone could go in. I heard laughter and talking inside, but was unsure if I should enter. As I was standing outside the door, actually starting to walk away, someone opened the door and came out. It was someone that I knew by phone but had never met personally before. She called me by name and ran to give me a big hug. Then, she opened up the door to introduce me to the team leader. I was instantly welcomed and accepted into the group. I felt like I belonged.

I went down to the lobby to watch for my roommate, and several people came up to me and started talking. Everyone was introducing themselves, putting faces to names that they had heard by phone on the free training calls, giving hugs and exclaiming how glad they were to see everyone. More people kept coming and the family kept growing. Soon the lobby was very busy with people from all over the world.

A special dinner was provided the first evening for those at a certain level in the business. People were dressing up in formal wear and getting ready ride to that event in hummer limousines. Since there were some of us who were not at that level, we banded together and planned to eat together at a nearby restaurant. After we took pictures of our friends getting into the limos and riding off, we walked to a Japanese restaurant down the street.

We went around the group getting to know names and personalities and taking pictures while waiting for our food. We had a great time, but all agreed that we were going to be in the limos next year.

My roommate still had not checked in when we got back to the motel. I thought maybe I had mistaken the date of her arrival. No, I was informed that she had been planning to attend the limousine dinner. Still, no one was able to reach her by phone. Something was not right.

The next morning more people arrived, but my roommate was not one of them. I went to the table to get my ID badge and schedule. I found out that I had a ribbon of recognition on my name tag. That made me feel good about myself. Even though I was not as far as others, I still was very important in this business.

As the events started to accumulate and the training commenced, I began to realize that this business is more than everything that was promised.

A 5 Pillars Company:

1. Management with Experience and Integrity

2. Timing within the Company, Nationally & Globally

3. Remarkable Products that people need

4. Compensation Plan that rewards top performers & the part-time people

5. Proven Duplicable System that allows part-time or full-time people to create Royalty Income

For more information go to: http://ddengler2.successin10steps.com

To Be Continued.........