"Ideas are products of the IMAGINATION." Napoleon Hill
When my husband, Dennis, and I first joined the company that we now call 'HOME', we found out that we could retail the products anywhere you found a buyer. There were no limitations to our imagination. This set our minds to thinking... a store? Maybe go in with someone else?
Dennis suggested the Flea Market or Jockey Lot as it is sometimes called. A place where anyone can rent a space to sell just about anything, and people from the surrounding area come on weekends to buy and sell. Sarah said that sounded like a good idea because there should be lots of entrepreneurs there. I thought it was a good idea, too, so I juggled it around in my mind for months.
Things I would need:
1. Price lists
2. Printed product brochures
3. Product samples
4. Prospect contact information sheets
5. Props for display
The list could go on... but the IDEA was still in my head.
I wanted to promote the business, but feared the questions that I might not be able to answer.
I did not have a DEFINITE PLAN - nothing was written down!
On Friday, March 20th, I mentioned to Dennis that we NEEDED to stop by the Jockey Lot on Saturday, to see what arrangements could be made to rent a space and promote the business.
Saturday, we went, checked out a couple spots and got a map of the grounds with a phone number to call to reserve a spot. For some reason, we did not reserve a spot for the next Saturday. We could call Friday afternoon or Saturday morning, but it just didn't feel like the right time.
Well, does March 28th, ring a bell for anyone?
Our amazing company came up with an EXCELLENT IDEA! A RETAIL WEBSITE!
NOW I HAD ALL THAT I NEEDED. Not a lot of papers, but A WEBSITE that I could POINT PEOPLE TO so that they could get ALL THE INFORMATION and BUY THE PRODUCTS!
So, Saturday, April 4th, I took a box full of empty containers (we had used all those products ourselves), 25 company magazines, five paperback books "Success in 10 Steps", a simple black plastic tablecloth, two small boxes and white pieces of cloth (to cover the small boxes and set up a display of containers), a simple contact information sheet for people to fill out, and business cards that I wrote the Retail Website on the back of. (We even wore our Team t-shirts!)
I had a great time and all I did was greet people. If they stopped to talk or had questions, I gave them the website and told them that all the information was there for them. I got 8 good leads this week. I'll let you know about next Saturday...
Have a Great week!
Debbie Engler
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